There are many ways to get ideas for a story that Eisner talks about in his book. On page 76, Eisner explains that authors of comic books tend to use the “what if” formula to form their ideas. This formula is composed of three variables that focus on fundamental human concerns. This method and these concerns help demonstrate how people would deal with a situation where a protagonist saves the day. Eisner says that this formula “provides a narrative with a ‘peg’ upon which to hang contrived sequence of events”. Another benefit of the “what if” formula is that it allows the reader to understand the imagery that does;t necessarily have to answer a test. Dialogue within comics helps the reader better understand what is happening in the storyline and helps keep their attention throughout. On page 86, Eisner says that including a prologue in comics can’t be too long or else you lose the reader’s attention, and allows the reader to take an interest with the major characters with dimension.